Click bait. It's the modern cousin of the old carnival freak shows. "Two Headed Woman! Just a nickel!" Show the sign to enough people and enough would part with their nickels to view the freak of nature. Which was usually a normal woman with a fake head attached.
Nobody offers nickels any more but they DO offer their time and their eyeballs. And although they're not worth much individually, the trick is that there's millions out there so succeed in capturing just a small percentage and you're golden.
It's fun to reverse engineer them, to ask oneself just what's the motivation to click. This one, for instance. It starts with "If you can guess". And then goes on to "can you identify". Hmmmm. Guessing and identifying are pretty much completely different. Does IQ correlate with guessing? I'd have guessed ... not. Or rather, if the questions are carefully chosen, with given prior information supplied, and you have to make an educated guess based on what you've been told and through using your brain to draw subtle conclusions that support your guess ... then yes, that'd reflect IQ. But I'm willing to bet real money that's not what you'll find if you click an ad like this.
And note the IQ listed. 140. That's genius level. Not many geniuses around. And yet - I'll bet a good chunk of those choosing to waste some of their time clicking will find to their amazement that they've got genius IQs! Yay for them!
But you don't have to be a genius to realize that clicking the link is pretty much going to get you what the two headed lady audiences got a century ago. A big helping of "not much".